Hi, I'm Bianca!

I’m Bianca, a communicator who loves all things marketing, brand strategy, social media, events, and community building. At the end of the day, I’m all about creating experiences that actually connect with people.

I recently graduated from UT Austin (Hook ’em!) with a degree in Public Relations and a Business minor. Along the way, I’ve had the chance to work with JM Family Enterprises, Family Legacy Missions, Seaboard Inc., Evil MoPac, and The Moody College of Communication, gaining hands-on experience across campaigns, content, and events.

What excites me most is bringing ideas to life, whether that’s growing a brand online, telling stories through social media, or building communities that feel real and meaningful.

Marketing Coordinator
Seaboard Inc.

- Coordinate scheduling and execution of client projects, ensuring on-time and on-budget deliverables.

- Manage branded content across LinkedIn, Instagram, and website to boost visibility and engagement.

- Oversee invoicing, payroll, and vendor communications to support daily business operations.

Marketing Communications Intern
The Moody College of Communication

- Created social media content across departments, increasing engagement by 60%.

- Developed and managed social media calendar to promote events and track deliverables.

- Produced recap content through copywriting, graphics, and short-form video.

- Managed website updates and ensured brand voice consistency across digital platforms.

Brand Campaign Strategist
The Lab - Evil MoPac Account

- Translated 63K+ research insights into strategies for PR events, brand activations, and campaigns.

- Collaborated with creative team to develop tailored storytelling and activation concepts.

- Produced client-facing campaign books and strategic frameworks for brand messaging.

- Tracked campaign deliverables and coordinated with clients to ensure on-time execution and alignment.

Summer Staff Intern

Family Legacy Missions

Talent Acquisition Intern

JM Family Enterprises Inc.

- Supported daily programming and logistics for 500+ children each week.

- Coordinated housing, hospitality, and operations for 50+ U.S. volunteers.

- Served as primary point of contact for partners to ensure seamless event execution.

- Managed full-cycle recruitment for 13,400+ applicants, prioritizing candidate experience.

- Drove internship applications up 17.5% through employer branding and social sourcing.

- Coordinated onboarding and logistics for 76 interns, fostering hospitality and community.

- Designed branded materials to elevate recruitment, events, and marketing campaigns.

- Partnered with 50+ universities to strengthen recruitment outreach and strategy.