Hi, I'm Bianca!
I'm Bianca, a communicator who loves bringing ideas to life through strategy, collaboration, and meaningful experiences.
After graduating from The University of Texas at Austin with a degree in Public Relations and a Business minor, I joined YETI as an Engineering Program Management Coordinator, where I help bring new products from concept to launch by partnering across engineering, product, sourcing, supply planning, and marketing teams.
My background spans marketing communications, brand strategy, social media, recruiting, and events, and I'm passionate about solving problems, building relationships, and creating work that leaves a lasting impact!
Experience
2025 - Present
Engineering Program Management Coordinator
YETI
- Organize and support cross-functional programs from concept through launch, driving timelines, aligning stakeholders, and keeping deliverables on track.
- Manage communication across teams and partners, identifying risks, implementing solutions, and helping keep programs on time, on quality, and on budget.
- Contribute to new product development and color development within the Food & Beverage category, supporting requirements, milestones, and launches that meet YETI’s performance standards.
2024 - 2025
Marketing Coordinator
Seaboard Inc.
- Coordinate scheduling and execution of client projects, ensuring on-time and on-budget deliverables.
- Manage branded content across LinkedIn, Instagram, and website to boost visibility and engagement.
- Oversee invoicing, payroll, and vendor communications to support daily business operations.
2024 - 2025
Marketing Communications Intern
The Moody College of Communication
- Created social media content across departments, increasing engagement by 60%.
- Developed and managed social media calendar to promote events and track deliverables.
- Produced recap content through copywriting, graphics, and short-form video.
- Managed website updates and ensured brand voice consistency across digital platforms.
2024 - 2024
Brand Campaign Strategist
The Lab - Evil MoPac Account
- Translated 63K+ research insights into strategies for PR events, brand activations, and campaigns.
- Collaborated with creative team to develop tailored storytelling and activation concepts.
- Produced client-facing campaign books and strategic frameworks for brand messaging.
- Tracked campaign deliverables and coordinated with clients to ensure on-time execution and alignment.
2024 - 2024
Summer Staff Intern
Family Legacy Missions
2023 - 2024
Talent Acquisition Intern
JM Family Enterprises Inc.
- Supported daily programming and logistics for 500+ children each week.
- Coordinated housing, hospitality, and operations for 50+ U.S. volunteers.
- Served as primary point of contact for partners to ensure seamless event execution.
- Managed full-cycle recruitment for 13,400+ applicants, prioritizing candidate experience.
- Drove internship applications up 17.5% through employer branding and social sourcing.
- Coordinated onboarding and logistics for 76 interns, fostering hospitality and community.
- Designed branded materials to elevate recruitment, events, and marketing campaigns.
- Partnered with 50+ universities to strengthen recruitment outreach and strategy.