Professional Summary
Description of professional assets

JM Family Enterprises Inc.

During my internship with JM Family Enterprises, I helped bring the company’s largest intern class to life. I expanded outreach through social media and collaborated with the Marketing and Communications teams to ideate and refine digital assets for the program, providing input on messaging, design direction, and final approvals. Featured in my portfolio are examples of this work, including welcome images and GIFs for LinkedIn, outreach materials, and program newsletters shared across the business. Along the way, I learned how to balance compliance and logistics with creativity and storytelling, making the experience both impactful and memorable for candidates.

Evil MoPac

As a Brand Campaign Strategist at The Lab UT, I helped shape a client campaign for EvilMoPac by blending research with strategy to bring the brand to life. I conducted surveys, analyzed social media mentions and research articles, and developed audience and market profiles that guided our approach and communications platform. I collaborated across teams on the Campaign Book to align messaging, visuals, and goals. Featured in my portfolio are digital assets from the campaign, including the communications platform, rebrand kit, merchandise, and web design, highlighting both strategy team contributions and agency-level work. This project taught me how to translate insights into campaigns that delivered both impact and value.

Seaboard Inc.

As a Marketing Coordinator at Seaboard Inc., I work on both brand growth and operational efficiency. I manage the company’s website and social media presence to strengthen visibility and create promotional letters, branded documents, and client-facing materials that support sales and communication. Featured in my portfolio are digital assets I contributed to, including a website page I redesigned with a designer to ensure consistent messaging, a new logo I created, and social media pages and reels that I shot and edited. I also oversee daily operations including billing, invoicing, payroll, and financial records, learning how to balance creativity with organization while contributing to both the company’s image and overall success.

The Moody College of Communication

At the Moody College of Communication, I supported the Advertising/Public Relations Department and the Communication and Leadership Department by developing and implementing communication and marketing strategies. I oversaw and ran social media profiles, created reels for social, and analyzed consumer behavior insights to guide brand strategy. Featured in my portfolio are branding and strategy guidelines and best practices that I developed to strengthen departmental communications and engagement. I also coordinated and facilitated student and alumni events, learning how to connect strategy with creative execution to drive meaningful engagement.